Every Seashell product is built from materials we'd actually want against our skin and out in the sea.

Our outerwear is made from recycled polyester spun from plastic bottles and recycled nylon made from reclaimed fishing nets — the same kind of ghost gear we recover on cleanups. Our base layers use merino wool for natural warmth and breathability. And our cotton is organic and GOTS-certified, grown without harmful pesticides or synthetic fertilisers.

All of our waterproof gear is finished with Bionic-Finish ECO — a PFC-free coating, so there are no forever chemicals washing off into the sea every time it rains.

One honest exception: our dry bag isn't yet made from recycled materials. It's the only product in the range that isn't, and we're working on changing that.

We make our gear in the Shanghai area, with a small group of suppliers we've worked with for over five years.

They're small businesses — they've been making technical outerwear for more than a decade, and they hold the relevant certifications for both the materials they work with and the way they treat their teams. We chose them because their standards matched ours. We've stayed because they still do.

My mum and I fly out every year to see them. We meet the office team, walk both warehouses, spend time with the people on the floor actually making your gear, and sit down to dinner with the managers afterwards. We don't outsource our supply chain to a third-party auditor and hope for the best — we go and look ourselves. The last visit was at the start of 2026.

The photos here are real. Same factory floor your gear comes from. Same people we've shaken hands with for five years.

We donate £1 from every changing robe sold to The Captain Paul Watson Foundation — a grassroots marine conservation group running cleanups, ghost net recovery, wildlife rescue, and education programmes around the world.

The changing robe is our hero product, and it's the one that funds the work. When you buy a robe, that £1 goes straight to the people doing the work most clothing brands only talk about.

We started the donation in 2025. It isn't tied to a single campaign — it's ongoing, and it goes wherever the Foundation's work takes them next.

Since 2024, we've put real time into the work behind the brand.

In 2024, we ran more than twelve beach cleans across the UK — monthly days on the coast with the community.

In early 2025, our team in Scotland pulled over 1 ton of discarded fishing net out of the sea in an independent ghost gear recovery effort.

Later that year we ran Project One Wave: Remote Island Clean — a multi-day cleanup on a remote Scottish island, joined by ambassadors and conservation voices.

In October 2025, we closed our chapter of Project One Wave with a summit bringing together cleanup crews, conservation groups, and policymakers — to plan what comes next for ghost gear and coastal debris in Scotland.

Project One Wave continues today under different stewardship. We still support the work, but the campaign is no longer ours to run — and that's how it should be. A movement bigger than any one brand.