Who We Are
Seashell was founded by ocean lovers, outdoor explorers, and people who feel most alive when nature is raw and real.
What started as a small idea on Scotland’s shores has grown into a movement.
Creating premium gear that helps people embrace the elements while protecting what matters most: our seas.
WE MAKE WAVES.
What We Stand For
We believe in doing things differently. That means high-quality, low-impact products made from recycled materials, built to last, and designed with intention.
Every piece we make supports marine conservation — from ghost net recovery to coastal cleanups — and every customer becomes part of that mission.
Our Promise
We’re more than a clothing brand — we’re a movement. Whether you’re a cold water swimmer, beach cleaner, surfer, or storm chaser, you’re part of the change.
We reinvest back into the planet with every sale, and we’re committed to transparency, impact, and action.
Our Story
For the Adventurers Who Care
2022
From Diver to Founder
While working as a commercial diver, Calum saw firsthand the beauty and fragility of our oceans.
Driven by his passion for the sea and a love for adventure, he launched Seashell—creating premium gear built for cold water explorers and those who feel most alive by the water.
2023
Expanding the Range & Community
With growing momentum, Seashell expanded its product range to meet the needs of an adventurous community.
Alongside this, the brand hosted cold water dips and coastal events across the UK, bringing like-minded people together to share the magic of cold water therapy and life by the ocean.
2024
Turning Passion into Action
Seashell took its commitment to the next level by launching impactful beach cleans and ghost net removal projects.
This marked the start of Seashell’s hands-on approach to ocean conservation, directly protecting marine life and cleaning up our coastlines.
2025
One Wave. One Mission.
In 2025, Seashell and The Captain Paul Watson Foundation launched Project One Wave—a large-scale conservation movement dedicated to preserving our oceans.
With every robe sold, £1 is donated to support these life-changing projects, helping customers turn their purchases into a force for good.
2026+
Looking Ahead: The Future of Seashell
Seashell’s vision for the future is bold and clear—continue designing products that support epic adventures while making an even greater impact on ocean conservation.
With new innovations, expanded global clean-up projects, and a growing community of ocean advocates, Seashell is committed to protecting what matters most for future generations.
Adventure with purpose. Protect what matters.